1976, Roadstar was known as a technology oriented Japanese company leading the car stereo market that invented, for instance, the Autoreverse Deck. To import and distribute Roadstar products in Europe, headquarter was established in Switzerland.
In the 80's, Roadstar was considered the smartest car radio brand on the market with hi-tech products and an innovative approach to distribution. Roadstar company gained market shares, offering a full line of electronics products with trendy design and hi-tech features.
In 1983, the company increased its product range with audio and video products. At that time Roadstar was consolidating its position as a specialist in mobile audio and video.
In the early 90's, at the beginning of the mobile phone era in Europe, Roadstar was one of the forerunners in the field of car mobile phones.
In the last few years, continuing to anticipate consumer demand, Roadstar extended its range with new electrical products for home and outdoor use.
For Roadstar, past, present and future are strongly linked through culture, human experience and teamwork, resulting in superior products with state-of-the-art design.
Logo evolution
The logo is a widely acknowledged means of establishing a company identity and its marketing approach in the world. The Roadstar logo evolved as the company evolved, confirming the dynamic response of the company to changes in the market.
Trendy products
From the very beginning, Roadstar was a young, fresh, trendy company marketing fashionable, state-of-the-art, technological products.
In the late 70’s, listening to "Saturday Night Fever" on Roadstar's Double Deck cassette or radio was an unforgettable experience. The silver, square design made this product the most trendy car stereo even in comparison with Italian and German radios of the time. The silver matt car stereo was a very youthful concept.
RS 6046: 2-way active loudspeakers (with built-in amplifier)
Building amplifiers into two-way speakers was at once a great technological idea and a very smart solution for cars at that time. Vehicles did not have big boots for car amplifier installations. This solution brought big sound power in a small space.
RS 6500TX: one of the first PLL - Autoreverse car radio
While dads were still turning knobs to tune radio stations, trendy Roadstar youngsters were finding the best radio station automatically with the touch of a button thanks to the PLL (phase-locked loop) technology. This guaranteed better concentration while driving on open roads or kissing in the parking lot, ...
While common people still regarded the new compact disc as a "rounded mirror", Roadstar was offering state-of-the-art digital playback with one of the first car CD players. Pump it up "Wild Boys"!
TV-600: our first portable LCD 2.5" Black & White TV
Companies promoting white, rounded, portable products today should recall that Roadstar pioneered this design in the 80's, offering the very first LCD technology worldwide. Trendy Roadstar users watched television in unconventional places, outside the home, while others could still only listen ...
RC-921: the first car cassette radio with CD Input
Well, you bought your favourite songs on cassette but, being trendy, you also bought a portable CD player. What then? If you chose a Roadstar car radio with line-in connection, you wouldn’t miss a song, even on different media. The first example of digital convergence ...
CTV-550: the most successfull 10" AC/DC portable colour television
In the 90's, people got about more; holiday homes, caravans and boats became commonplace.
The modern Roadstar concept allowed people to watch TV outside the home. Roadstar created a full range of trendy, portable TV sets to suit a dynamic outdoor lifestyle.
Automatic multi-voltage operation, built-in carrying handle and remote control allowed use of Roadstar portable TVs in every situation.
CTV-902: one of the first portable 2.5" LCD colour television
How would you like to watch a football match at the racecourse? Not a problem for trendy Roadstar users of pocket sized, battery powered colour LCD TV.
This example of micro-technology was allowing you to stay in touch with the world without needing wires.
A pocket portable set easy to use and the envy of your friends.
RC-828 RD: car cassette radio with front detachable panel and patented alarm system
20:00 hrs : pick-up the girl, car radio playing..
20:30 hrs : at a bar with friends. No need to worry about thieves stealing your car radio: the front panel is in your pocket.
Smart Roadstar users had the right idea! Simply leave the car radio in the car and put the small, removable control panel in your pocket. Little to carry, groovy dancing and your evening doesn't end with a visit to the police station to report a theft ...
202 CS: First portable mobile phone (ETACS) with vehicle kit
The early 90's were the yuppie age with the mobile phone as the most desirable item.
Look at this "portable"! Roadstar was, as always, there with a full range of cellular phones displaying ergonomic design and top class features.
From the deck of a yacht in St. Tropez to the entrance of the trendy disco club "Ministry of Sound" in London, Roadstar cellular phones were on the scene.
RD-265: the first car radio with RDS system and double tuner
Today, people spend a lot of time in their cars. Long-distance commuting and traffic jams are an everyday issue and the car radio is a great travelling companion. Car radios using the Radio Data System (RDS) can choose the best of alternative frequencies (AF), display the program service (PS) name according to program identity (PI) and temporarily switch to stations giving travel announcements (TA and TP).
Roadstar launched its first RDS model years ago, like the one shown at left. A brilliant display and double tuner mean you can relax in those bumper-to-bumper queues ...
